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Bicimad is the public bike rental service in Madrid.

Brief: Make posters for BiciMad to make people understand that they should be careful while biking. 

The idea is to convey the message in a childish way. When you tell a kid to not do something, you need to repeat it over and over. The same as punishments or lessons, you make him write it multiple times for him to remember.

Miami Ad School Madrid summer shortlist.