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MET Branding

Phase I – New visual identity

To start this project, new colors, typefaces and visual components such as a logo have been established. The intent here, was to modernise the visual identity of the museum.

Phase 2 – New branding and merchandising

Now that we have the main elements of the visual identity, the development of the new branding starts with the makeover of the museum’s website along with a variety of products.

Phase 3 – New exhibition

The exhibition is a graphic mix of ancient sculpture with modern icons or reinterpretation of historic scenes.

Brief

Give a fresh image to the Metropolitan Museum of Art and get away from the stereotype of museums being old and boring to attract more young people. This project is divided in two major parts: The rebranding & a new exhibition.
Client
Metropolitan Museum Of Art
Designer
Trécy Mountou
Date
2016