Phase I – New visual identity
To start this project, new colors, typefaces and visual components such as a logo have been established. The intent here, was to modernise the visual identity of the museum.
Phase 2 – New branding and merchandising
Now that we have the main elements of the visual identity, the development of the new branding starts with the makeover of the museum’s website along with a variety of products.
Phase 3 – New exhibition
The exhibition is a graphic mix of ancient sculpture with modern icons or reinterpretation of historic scenes.