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Bicimad

Brief

Make posters for BiciMad to make people understand that they should be careful while biking. 
The idea is to convey the message in a childish way. When you tell a kid to not do something, you need to repeat it over and over. The same as punishments or lessons, you make him write it multiple times for him to remember.

 

Miami Ad School Madrid summer shortlist.

Client

Bicimad (a public bike rental service in Madrid)

Designers

Trécy Mountou

Date

2016